SOUND WITH POWER
Andrew W Rae joined forces with Ithaca and AMV BBDO to produce this remix-inspired TV spot for Mercedes-Benz and their E63 AMG.
A mix of music and sound design elements were carefully selected and arranged to create a piece that portrays a character’s emotional reaction and personal connection to various sounds including that of the Mercedes-Benz E63 AMG’s engine.
Andrew W Rae also co-produced the audio and video content for Mercedes-Benz’s ‘Sound with Power’ digital campaign comprising of an interactive website where users are able to build their own music remixes using content featured in the TV ad and more. The most popular remix was later shown on TV as a follow up commercial.
Andrew W Rae was later asked to create a follow up radio advert to support the campaign – a remix featuring music and sound FX elements from both the TV and online campaign.