SOUND WITH POWER INTERACTIVE
Andrew W Rae teamed up with Ithaca and AMV BBDO to produce an innovative interactive website to accompany the Mercedes-Benz’s E63 AMG TV advert as part of their ‘Sound with Power’ campaign.
The website invited visitors to create their own music remix using a variety of music and sound FXs featured in the TV ad and more. Users were able to share their creations with others and the most popular remix was later shown on TV as a follow up commercial.
Andrew W Rae co-produced the multi-layered video and audio content for the unique online experience. The project was presented as a dedicated website and also on YouTube (as above) for maximum user compatibility.
Andrew W Rae was later asked to create a follow up radio advert to support the campaign – a remix featuring music and sound FX elements from both the TV and online campaign.
Try the YouTube version (with YouTube annotations enabled) above.