2015 Music & Sound Award Winner

Andrew W Rae’s project ‘More Outside on the Inside’ for Volkswagen has won a Music & Sound Award – Best Sound Design in Radio Advertising.

The campaign comprised of two radio ads that featured the ‘sounds’ of a Beetle being started, the sun roof being opened, the car being driven away and then slowing down to indicate. Working with the tag line “More outside on the inside”, Andrew W Rae in collaboration with Ithaca were tasked with recreating and replacing all of these car sounds with two collages of sound effects – natural and suburban.

For example, the sound of the car engine starting in ‘Nature’ is a combination of ducks, chaffinches, horses and a flock of pigeons.

Hear the radio ads below: