INTERNATIONAL MUSIC & SOUND AWARD NOMINATION
Ithaca & Andrew W Rae have received a joint nomination at the 2016 International Music and Sound Awards for AMV BBDO and Guinness’s ‘John Hammond, Intolerant Champion’ TV promo.
The advert is up for ‘Best Re-Record / Adaptation for Broadcast Advertising’.
Andrew W Rae worked with Ithaca on this music-driven ad for Guinness. The famous jazz track ‘Sing Sing Sing’ was remixed and revamped in order to breathe new life into an old classic without losing any of its traditional charm or authenticity.
Modern yet subtle music production elements and techniques were utilised to compliment the stunning visuals whilst allowing maximum impact for 21st century viewers.