BMW 3 SERIES RADIO COMMERCIAL
Some things speak to us without saying a word.
For BMW’s new 3 series radio campaign, Ithaca, with the help of Andrew W Rae, created a unique combination of lush classical orchestration and precise sound design. The spot features the roaring sound of a BMW 3 series as it moves up through the gears. Complimenting this, every change of gear is represented by a new chord and further development of the music.
BMW · Felt Music