3RD WIN AT 2014 MUSIC & SOUND AWARDS
Andrew W Rae’s Mercedes-Benz ‘Sound with Power’ project has won it’s 3rd 2014 Music + Sound Award. This time the project won ‘Best use of music – Non-Broadcast and Viral Advertising’ at the International Awards Ceremony. The project was automatically entered into the International Awards after winning twice earlier this year at the UK Awards for ‘Best use of music – Cinema Advertising’ and ‘Best use of music – Non-Broadcast and Viral Advertising’.
The ‘Sound with Power’ campaign consists of an innovative remix-inspired TV ad supported by a unique interactive website that allows users to create their own remix using audio visual content from the TV ad and much more. The TV ad is featured below: